New Look for a New Home Show

 

As the Home Show Committee prepares for the February 27–28, 2027 event, the committee has made the decision to introduce a new logo that reflects an exciting new direction for one of the club’s longest-running community events.

 

While the Home & Lifestyle Show has always connected local businesses, homeowners and the community, the committee is reimagining the event as a more interactive, experience driven show, one designed to attract a wider audience, increase engagement and create greater value for both attendees and exhibitors.

 

The new logo gives the show a fresh and more contemporary identity while retaining the Rotary name and its connection to the Saratoga Springs community. The familiar imagery of a home remains at the heart of the design, complemented by new colors and elements that give the logo a brighter, more energetic feel.

 

The change is about more than a new logo, however. The committee is working to create a show where visitors can see, touch, try, learn and experience what exhibitors have to offer. Plans call for live demonstrations, interactive activities, giveaways and challenges, shopping opportunities, and photo-worthy displays that encourage visitors to engage with the exhibitors and their products.

 

A renewed marketing effort will support the new direction, with expanded social media, video content, vendor collaborations, local partnerships, print advertising and increased online promotion leading up to the February event.

 

At its core, though, the Home Show remains a Rotary event and that means community impact. The proceeds help support local scholarships, community initiatives and charitable programs throughout Saratoga Springs. As the committee's brochure puts it, “This isn’t just an event. It’s community impact.”

 

The new logo is therefore more than a change in appearance. It signals a new chapter for the Rotary Home & Lifestyle Show, one that builds on its long history while looking toward the future.